Cassini Systems, a FinTech company focused on the derivatives markets, engaged Moonlight IQ (MIQ) in January 2022, initially for a one-off project, which became an ongoing retainer in April 2022, with MIQ providing external support in public relations to Cassini's marketing department, driving greater visibility in the UK, US,and Asia.
Problems:
Cassini Systems needed to stand out from the competition and its marketing department needed strategic help with the workload. Specifically,it sought to gain media attention, garner event publicity, and focus more on award entries to solidify its value proposition.
Solution:
Working with the internal marketing department, our strategy was to create a clear message for its offering and position the company as the best solution for initial margin management through thought leadership with specialist press.
Cassini also benefited from MIQ’s ongoing strategic support and advice, adding to its content around events and holding media training calls. We use press releases to keep journalists, clients and prospects updated with Cassini’s developments and gain more organic coverage.
Results:
Thanks to our knowledge of financial PR and the financial sector, on boarding was a matter of days, not months. Our expertise meant that we quickly understood what Cassini did and its USPs and were able to start producing results almost immediately.
Conclusion:
Moonlight IQ has been nothing short of integral to the marketing activities of Cassini over the last year and a half. Given that I am a team of one, responsible for the entire company's global marketing endeavors, having a reliable, knowledgeable, and quick-to-act team is imperative. I am happy to say that the team at Moonlight is all of the above! Moonlight IQ is my right-hand partner, allowing me to work in a structured, organized capacity across dozens of individual marketing projects, which include assets such as articles, case studies, brand messaging, press releases, and event organization. These projects often run concurrently across multiple campaigns in different time zones and, on paper, should be a recipe for disaster. This is not the case, and I am glad the moonlight team keeps me on the straight and narrow! Most importantly, the team at MIQ has been fun to work with, and although I can sometimes be a hard taskmaster who loves to throw short deadlines into the mix (sorry!), we work together to get the job done, producing work of the utmost quality. Thank you, team Moonlight!
Marketing Manager at Cassini
