We are a London-based specialist global PR & communications agency with over two decades of experience in the capital markets and technology sectors.

Our results-driven approach and commitment to clients are at the forefront of our success.

Proper messaging, PR and branding can be the difference between success and failure in today’s markets. Our unrivalled knowledge and expertise enable us to provide our international clientele with a range of high-quality services tailored to their individual needs, whether it be media and investor relations, content strategy and creation, branding and design, or crisis management and communications.

We have extensive expertise in global M&A activity, working with many of our clients through the process of being acquired and acquiring companies. A large percentage of our clients have been bought — by large, listed companies — including Deutsche Borse, Cisco, Arista, The Carlyle Group, Opus, Markit and others. This is in part due to our work to differentiate our clients within their market, effectively communicate their USPs and raise their public profiles through a targeted media strategy. Our clients value our intelligent approach, the quality of our service and delivery.

Meet the team

Our Team

John Norris

Co-founder and Director

John’s early career was in banking and broking and involved trading and risk management of equities, FX, derivatives and commodities. Subsequently at Interactive Data Corporation he led the pan-European strategy, specialising in complex portfolio management and capital markets software. John has held senior positions at Citibank, ADP, Datastream, Dun & Bradstreet and Dow Jones with responsibility for European marketing and PR. At Citibank and ADP his responsibilities included global marketing initiatives and public relations strategy and delivery.

Alla Lapidus

Co-founder and Director

Alla began her career developing trading room applications at JP Morgan, before moving to Kleinwort’s where she evaluated and implemented trading room applications. At Dow Jones Telerate she was responsible for marketing and product management of real-time systems. She then joined Financial Times Information where she was tasked with developing the go-to-market strategy for real-time market data and back-office systems.

Alice Jiga

Senior Account Manager

After graduating from the University of East London with a BA in advertising, Alice’s early career started in an arts PR company before she moved to the marketing team at WPP’s government practice. Having joined Moonlight in early 2018, Alice is now a Senior Account Executive and leads the team on a number of our FinTech clients in London, Singapore and Sydney, specialising in commodity markets, regulation and banking.

Chrissa Diakanastasis

Junior Account Executive

After completing her BA in professional communications from Toronto Metropolitan University, Chrissa moved to London to pursue her public relations masters from the University of Westminster. Her career began as an in-house social media and marketing associate before transitioning to a PR-focused position in FinTech. She joined the Moonlight team in April 2023 as a Junior Account Executive.

Caroline McAulay

Office Manager

Caroline joined Moonlight Media in 2009 as an Account Executive with Project Management responsibility. She has since become Office Manager. Caroline was educated in Malvern, Worcestershire before going on to read Modern History. She started her career in the Commercial Attaché’s Office at the British Embassy in Stockholm, before moving to London where she worked for several leading, professional services companies.

Matt McAuliffe

Head of Design

Matt graduated in 2006 with a degree in fine art and became a freelance graphic designer and artworker. For the last ten years he has specialised in web design for a wide range of projects, across all sectors.

Alex Gill

Lead Developer

Alex has come from a marketing background, having been the Creative Technical Director for leading London marketing agencies. His specialities are creating WordPress websites, with a focus on design and functionality, as well as creating systems which clients can easily update and manage.


Our CSRs

Corporate Social Responsibility is of utmost importance to the work we do at Moonlight IQ.

Whether in the form of our insistence on only working with companies whose values and practices align with our own, leading campaigns focused on sustainable, ethical and environmentally-friendly initiatives or simply running an offshoot Twitter page dedicated to green issues and current events, this fact is reflected at every level of the agency.

As a fully remote agency, we’ve lowered our company’s collective carbon footprint by limiting the need for travel. We also save paper by working entirely digitally: just one remote worker can remove up to 14.7 pounds of carbon dioxide from the air this way.

Client Awards

At Moonlight IQ, we’re well versed in writing award-winning entries for clients, enabling their products and services to be recognised as the very best in the industry.

Our success with awards is demonstrated by our unbeatable track record: in the past two years, we have had an 80% success rate getting companies shortlisted or winning awards. We put this success down to our ability to grasp the key benefits of our clients’ products and services, and to clearly communicate how they stand out to experts and judges.