Our clients value our intelligent approach, the quality of our service and delivery.
Most of our clients work with firms globally, lending their expertise and products all around the world. It is therefore a matter of course for them to choose a communications agency that can carry their message internationally, reaching all prospective clients, based on their business needs rather than on geography - our expertise and wide-ranging network of journalist contacts break international boundaries.
We worked with Horizon as their outsourced corporate communications department for more than five years, totally reshaping their messaging.
Our messaging and strategy are the foundation of their (very successful) global marketing strategy.
Horizon is now an award-winning technology vendor providing the leading trading and deal capture technology to many tier-1 banks and most of the emerging derivatives and options exchanges, especially in Asia.
Our work with this Singapore-based commodity and shipping exchange began at launch. The PR and social media campaigns focused not only on creating a clear profile for the exchange but positioning it as the leader in a market which for many years was dominated by the Baltic Exchange.
Our campaign contributed to Cleartrade Exchange being acquired by the Deutsche Börse Group.
Our role included:
Our first task was to create a completely new and fresh approach to the messaging and communications (particularly with the media) for this New York based company.
Alacra was a leader in the KYC, AML and corporate actions sector. We accentuated their USPs and positioned the founder and CEO as an extremely knowledgeable and approachable expert in the sector; he quickly became the ‘go-to’ person for journalists.
The head of marketing said that we had achieved more coverage in 2 years than they had seen in the previous 18. The company was acquired by Opus, a VC group.
We worked with Metamako, an Australian start-up, from its launch in December 2013, creating visibility and a really strong profile in the global capital markets.
At the time of its acquisition by Arista (a listed US company) in September 2018, it had offices in London, New York, Chicago and Tokyo, along with the Sydney headquarters. It became well known as a market-leader in its field.
Because it is so technology focused, our campaign always focused on thought-leadership and high-level market issues, such as regulation (MiFID II), creating a level playing field in trading, etc., rather than the nuts and bolts of the devices.
Some highlights include:
At Moonlight we have a great track record of writing award-winning entries for clients, enabling their products and services to be recognised as the best in the industry.
Our success with awards is demonstrated by our having helped 5 of our clients to win 11 awards and get 19 shortlistings in 2019. We put this success down to our ability to grasp the key benefits of our clients’ products and services, and to clearly communicate how they stand out to experts and judges.