Brand Awareness in Capital Markets

Velocimetrics, a FinTech company providing in-stream financial transaction analytics and monitoring to capital markets, engaged with Moonlight IQ (MIQ) in October 2018.

Problems:

Velocimetrics was an established company, but with little industry presence it was looking to gain brand visibility and credibility while educating the financial sector on the benefits and need for its offering. The challenge was to reach its target audience, the C-suite, most of whom had little technical expertise and convert them into clients.

Solution:

MIQ identified that transforming technical jargon into a simplified message for the decision-makers and clearly explaining the benefits Velocimetrics offered was the best way forward. The solution was to create an all-encompassing communications strategy as permitted by budget, including:

• Targeted interviews
• Press releases
• Award entries
• Case studies
• Social media management (LinkedIn and Twitter)