Branding and Messaging

We’re experts at developing, planning and implementing messaging that has transformed the global market perception of our clients’ businesses and crystallised the way they position themselves in the media.


Our first step is always to fully define our clients’ messaging to ensure clarity of communication across the brand.

Through intense workshops and additional research, we set out to learn as much about your company as possible. Often, companies know what they do but they struggle to communicate the benefits of their services to a broader audience. Our targeted messaging strategy enables us to uncover or refine these benefits and ensure that they are the foundation for all the communications work we do moving forward.


We focus on the development of core messages and strategic communication methods to best show the clients’ value and uniqueness in the market.

Our strategy development always focuses on the clients’ goals and includes creating content in line with messaging outcomes and targeting specific media, topics and journalists to complement the clients’ objectives. Many of our clients have been bought as a result of our media strategy and messaging. Choosing to work with us ensures that your company promotes the right messages for maximum impact, visibility and, ultimately, success.

Website Design

Our experienced team of web designers and copywriters can help you create a unified brand image across your website and business collateral.

We work closely with you to understand your needs and deliver a creative approach that highlights the uniqueness of your brand.


Our designers will work with you to achieve the imagery that best suits your brand and highlights your product / services and industry value.

Our team understands the design challenges faced by both start-up and established financial, technology, and RegTech companies. We understand that to stand out you need more than quality artwork — you need an approach rooted in creativity.

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Client Awards

At Moonlight IQ, we’re well versed in writing award-winning entries for clients, enabling their products and services to be recognised as the very best in the industry.

Our success with awards is demonstrated by our unbeatable track record: in the past two years, we have had an 80% success rate getting companies shortlisted or winning awards. We put this success down to our ability to grasp the key benefits of our clients’ products and services, and to clearly communicate how they stand out to experts and judges.