Not every company has a big marketing budget and that isn’t necessarily a problem. We work with businesses that need visibility, credibility, and momentum without burning through their budgets. The trick isn’t spending more, it’s using what you already have in a smarter, more efficient way!

Here’s how we help clients stretch their reach without stretching their budgets.

 

Use social media with purpose 

Most companies feel pressure to constantly post, but posting for the sake of it doesn’t get you very far. There needs to be clear goals set in place for each and every post – whether that’s brand awareness, educating your audience or promoting your newest product features. 

LinkedIn Groups:

There are industry groups full of exactly the people you want to reach: investors, clients, partners, and journalists. Instead of sending your communications into the abyss of LinkedIn’s feed, you can join the conversations that are already happening in these specific groups. A useful comment or insight can do far more than another “update” buried on your company page.

Tip: Something to consider when using LinkedIn groups: no one wants to be spammed or constantly peddled with products they may not be interested in (at first). In many of these groups, there are rules put in place where users cannot post to promote or bring awareness to their company / product directly. It is all about providing insightful comments, ideas or industry news that would make other group members want to proactively check out your account.

 

Let your C-suite do the talking

People engage with people, not companies. A well-positioned leader on LinkedIn can outperform a company page with a bigger budget. That doesn’t mean daily posting or cringey thought leadership…it means:

• Sharing quick takes on industry news
• Reacting to client, partner, or trade publication content
• Framing business updates as leadership stories
• Being visible in the right places at the right times.

It builds trust and reach without a big media budget.

Repost, refresh, repeat

You don’t need brand new content for every single post. If something performed well once, you turn it into a new angle, create a visual aspect if it was only text-based, or clip it into something shorter and it can work again.

One good blog, pitch deck, press release or interview can turn into thought leadership content such as:

• LinkedIn posts (company + founder profiles)
• A short video / carousel post

You don’t need a big budget; you just need to use it well

We’ve helped clients get noticed, attract new business, and land press coverage without huge budgets. When you use what you already have in the right way, smart reuse of content, visible leaders, targeted outreach, and well-timed PR, you can make a small budget go a long way!

If you want help making that happen, that’s exactly what we do.