Moonlight IQ named 2026 UK Digital Excellence Awards for Stand Out PR Agency of the Year

Capital markets and trading technology are highly technical, highly regulated, and served by specialist media. In an environment like that, generic PR agencies are not as effective as clients need them to be, due to a lack of understanding of how the industry works and the technology used in the infrastructure. This is why Moonlight IQ (MIQ) has been recognised for our exceptional efforts in delivering effective external communications that reach the right audiences, bridging the gap between technical experts and journalists across a broad spectrum of publications, from highly specialised trade media to mainstream financial outlets.

MIQ’s strength is our deep specialisation in capital markets and trading technology. Our team works comfortably in niche, highly technical environments and has built the technical knowledge needed to work alongside engineers, product leaders, and infrastructure specialists, while cutting through technical jargon.

Founded in 1998, and rebranded in 2017, our team at MIQ works with a wide range of clients from early-stage technology firms to more established providers supporting mission-critical infrastructure for global financial markets. The team’s services include: public relations, branding, content development, social media and more, including projects like website design and creation. The most valuable aspect of MIQ is our team’s ability to translate highly technical products and services into clear, digestible stories for a broad audience, from media / journalists to the client's end audience.

Providing services for clients within a niche, specialised environment requires deep knowledge. As a result, our specialists work closely with several teams within a client’s internal organisation, from marketing and the C-suite to product and sales teams. In addition to having access to C-suite and technical teams to produce relevant insights that pique journalists’ interests, MIQ’s own director, a former trader at Dow Jones, lends his expertise to decode technical industry jargon and further enrich PR communications.

The ability to understand and translate highly technical language highlights MIQ’s out-of-the-box creativity. Rather than relying on visual campaigns, the MIQ team uses creativity to turn complex topics into something accessible: shaping technical products into clear ideas and stories about client benefits that journalists can understand and are more inclined to publish.