DIY-ing your PR and marketing efforts may be tempting, but you will not get the same results as with an agency. Just like your prospects wouldn’t get the same result by piecing together a DIY version of your product, the same goes for your communications; it takes the right tools and expertise to really work. 

We have the expertise 

PR and marketing agencies have qualities which can only be gained through years of working in the space: experience, contacts, knowledge, and a bird’s-eye view. As specialists, we can do everything a DIY effort tries to, but faster and more efficiently, as we’ve spent years focusing on PR and marketing in your space. With our resources, we can, of course, go above and beyond a DIY effort to achieve even better results.

We know how to engage the media

For example, knowing the industry means knowing what news would be attractive to journalists and how to best angle the story. We also have experience in knowing which journalist or publication is most relevant for the news, increasing the likelihood of them running the story. We have also seen numerous companies in the space go through trial and error with their marketing efforts, so we understand what can really make a difference and what hinders PR and Marketing efforts. We understand the questions a piece of content must answer to be truly valuable, and we can recognise immediately when there is too much jargon for a piece to cut through the noise. 

We have the right strategy

Not only that, but experience means having developed a comprehensive playbook. A good agency knows how to make the most out of every piece of content and exactly what steps to take after a rebrand, without spending weeks figuring it out. Just as you know your product like the back of your hand and know exactly what to do when new demands arise, so do agencies. 

We make a true difference

It is common for more creative industries to be seen as a nice-to-have rather than a necessity. Take design, for example. If you create your own logo and then ask a professional graphic designer to create one, the difference between the two will be obvious. It’s the same with PR and marketing. Sure, you can do it yourself and you might even see some results, but without a team of specialists on hand to advise you, it will take more time, more effort, and let’s face it, who really has that to spare? 

Ready to do PR and Marketing the right way? Reach out to our team today.