In fintech and capital markets, visibility comes from more than press releases and product updates. It comes from being part of the conversations that shape the industry and providing relevant insights. One of the simplest ways to do this is to have an opinion! 

When a regulatory change is announced or market volatility grabs headlines, journalists look for experts who can explain what it means, in layman's terms. Take this as an example: a few months ago, a RegTech start-up CEO shared a quick LinkedIn post breaking down new EU regulations in plain English. Within a week, they were interviewed and quoted in a trade publication. All it took was a timely, informed comment.

The key is not to talk about everything, but to choose moments that matter to your audience and play to your expertise. If you’ve read any of our blogs before, we constantly mention the quality of content vs quantity. If your strength is commodities, focus on developments there. If you know the trading technology space, give your take on latency trends or upcoming exchange changes. Share a point of view, back it up with facts or examples, and keep it accessible and easy to read.

The result of speaking up is more than just quotes in the press. You build credibility, strengthen your reputation, and give potential clients and partners a reason to remember you. Many times, once a journalist knows our clients provide insightful comments, they tend to reach out on their own for our clients to provide quotes.

If you want your expertise to reach the right audience, start by contributing to the conversations already happening. The media and the market reward those who can offer clarity when it is needed most.

At Moonlight IQ, we help fintech and capital markets leaders turn their insight into lasting visibility. Get in touch to find out how we can help you join, and lead, the conversation.