There are many marketing and PR agencies out there doing the same exact thing. But for the FinTech founder, not all of them should be regarded equally. Even if these agencies show incredible results, you really should ask yourself: were these results achieved for companies in a similar space with a similar audience to yours? It is an important question to consider, but why are we asking this?

Firstly, a marketing/PR/communications agency that has been working exclusively in your space will have gained a ton of experience, particularly in your industry and the audience you are trying to target. This means they don’t have to spend hours understanding the most basic technical terms you mention, which saves you time and money. Additionally, they may already have a good idea about your audience’s pain points, needs, and struggles, as they’ve specialised in B2B communications. Comms people who understand you and your company are easily an asset, as they instinctively know how to turn technical jargon into language everyone understands.

Secondly, a company that has worked in the space for many years knows quickly the right people to connect you with to maximise results. They are taking the guesswork out of your communications and putting you in front of the people who can make a difference. They have a clear idea of how your messaging should be developed to stand out in a crowded market and know which publications will listen and amplify what you have to say.

Lastly, on top of their creativity, you can also rely on their expertise. The experience accumulated means they have seen time and time again when something works and when it doesn’t. Your agency has your best interest at heart, and its advice is built on years of experience working with companies in the same space. 

We know you understand your products best, but what we bring to the table goes beyond manpower; it is expertise drawn from experience. This is what saves you time, money and headaches, but only if you choose to listen to the experts. 

In the end, you wouldn’t take your classic car to be repaired by a specialised electric car mechanic, so why settle for less when it comes to the agency you work with?

Start off on the right foot with the right people. Connect with one of our experts today and see how industry-focused communications can set your company apart!